Description
This is an advertising campaign for a local gym that had purchased a bundle through the Gold Media Group. I was responsible for creating a cohesive campaign that was across print, digital, and social media for them to advertise their current promotions. With this campaign, I worked closely with the account manager to learn the client’s needs, even going to the client meeting to ask specific design questions so that I can best stay on brand and on message for their campaign.
You can find the Facebook ad here.
Contributors
Brittany Stevens: Designer, Video Editor, Copywriter
Ashley Webber: Advertising Account Manager at Gold Media Group
Kathy Simon: Assistant Director of Student Media
Evolution Fitness: Provided B-roll, photos, and logos
Ashley Webber: Advertising Account Manager at Gold Media Group
Kathy Simon: Assistant Director of Student Media
Evolution Fitness: Provided B-roll, photos, and logos
Challenges & Accomplishments
Lots to Promote
This company wanted to promote a lot of things in a very small space for most of their advertisements. To make sure that their message was getting across while creating the campaign, I put the tagline in the photo to create a visually interesting design that made space for a lot of copy.
Tagline
This was my first solo campaign in which I was to create the campaign from scratch, including the copywriting. Based on the promotions, I got the idea of customers wanting to find more than just a place to lift weights.
Content Based on Audience
The video was made for Facebook, whose users are mostly middle aged to older adults. With the primary users of the platform in mind, I created a video ad that featured a look around the gym with strong yet mellow music; thinking that the demographic would be more interested in the features rather than the price.
Photos of the email banner, quarter page ad, and Facebook video
